SuperAstro
AI Astrology Chat app | Product & Motion Design
Overview
Astrology apps in India largely follow the same pattern: dark themes, dense reports, mystical language, and aggressive paywalls that appear before users understand the value. For Gen‑Z users, this creates friction and distrust.
SuperAstro was conceived to challenge this pattern by answering one question:
What if astrology felt like an ongoing conversation with someone you trust?
This project documents how we designed and launched SuperAstro as a chat-first product, where UX, copy, and monetization are tightly integrated
Problem Definition
Core Product Decision: Chat‑First Experience
SuperAstro is designed around a single primary surface: chat.
Onboarding happens inside chat
Insights are delivered message-by-message
User intent is built progressively
This reduced cognitive load and allowed us to control pacing, tone, and emotional buildup.
Persona‑Driven Guidance
Instead of a single generic astrologer, we introduced four distinct personas, each designed around a specific emotional need:
Mahesh Maharaj - Warm, elder‑brother figure (relationships, anxiety)
Acharya Vinod - Authoritative Vedic expert (career, family matters)
Tara - Modern Gen‑Z bestie (dating, self‑discovery)
Savitri Ji - Grandmother figure (health, household peace)
Paywall Design & Experimentation
SuperAstro introduces monetization before the trial begins, during the login/signup flow. This moment is high-intent but low-trust, users are curious, yet cautious.
Instead of using a single paywall, we designed three paywall variants for the Login to Trial funnel, each aligned to a different user mindset: urgency, clarity, and trust.
All variants communicate the same offer (₹1 trial → ₹149 autopay after 24 hours), but differ in how the value is framed.
Logo & Visual Identity Exploration
Concept Direction
While exploring the visual language for SuperAstro, we identified two recurring metaphors commonly used in astrology products:
Stars — representing mystery, guidance, destiny, and the timeless idea of reading the stars
Orbits — symbolising planetary motion, relationships, and time-based transitions in astrology
We intentionally leaned into these metaphors to ensure the brand felt rooted in astrology, while still allowing room for a modern interpretation.
Animations made with Rive
Experiments
Limiting Usage During Trial
So we observed that many users were dropping after taking the trial and were not able to convert for subscription. They were completing their chats within the 1 day limit so we thought of introducing message limit for the trial period.
Tried 2 virations in A/B test for the early renewal paywall and by improving the messaging the paywall and showing the per day rate for the users, we saw the good increase in the early renewal numbers.
Introducing the Coin System
The app had users who felt like regulars at a café, back every day, same order, deeply invested. And users who wandered in once, looked around, left. Both paid the same price.
That asymmetry was leaving money on the table. Worse, the subscription model actively worked against retention: the moment a payment lapsed, access cut off, even if the user had every intention of continuing. We were penalizing hesitation instead of rewarding habit.
Top-up packs were designed to show explicit bonus value — not just a number, but the delta. A badge showing "+X% extra coins" anchors the perceived deal.
What We Designed
The system touched nearly every screen in the app. Key design areas:
A dedicated wallet page with prominent coin balance and message equivalence. Transactions split into two tabs: Coins (earned, spent, source) and Money (real payments). This separation reduced confusion between "my plan expired" and "my access expired."
We mapped out every user state combination: trial with active mandate, trial with suspended mandate, subscribed with active/cancelled mandate, and zero-balance scenarios. Each had its own UI state, copy, and CTA hierarchy.
A non-disruptive indicator near the balance (not a blocking banner) triggered when ~5 chats remained. Inside chat, a subtle tooltip hint — never a hard interrupt.
Coins should feel owned, not rented. We designed the whole system around that one idea.
Designing Secondary Loops
To improve retention and reduce the friction of starting conversations, we launched 3 parallel experiments focused on turning astrology into a daily habit instead of a one-time chat interaction.
Most users didn’t know what to ask.
We needed to create lightweight entry points that naturally pulled them back into chat.
*Note: The Astrochakra was completly made with with rive, the interactions with audio everything handled using databinding.
Kundli GTM
To improve Kundli Report adoption, we redesigned the entire journey, from the paywall experience to report consumption and chat engagement.
A dedicated Kundli-focused paywall was introduced to better communicate value before purchase. Instead of a generic subscription flow, users could preview key insights, understand what the report contains, and access a sample report before making a decision.
Genrating detials on the dashboard took time so we designed a delightful loader for it.
After purchase, users are welcomed with a report-generation experience and then taken to a personalized dashboard. The dashboard surfaces daily insights, current dasha information, and life-aspect summaries across love, career, money, and health.
Each insight card opens into a detailed explanation along with contextual follow-up questions. These questions act as conversation starters, seamlessly guiding users into chat for deeper, personalized guidance.
The report experience was extended beyond static content. As users explore different report sections, they receive relevant suggested questions tied to the content they are viewing, enabling them to instantly discuss specific insights with an astrologer or AI guide.
Kundli Report Design:
End of Case Study!
This was an experiment that we scaled from a small chatbot, which was on SriMandir app, to a full independent product. It was really fun working on the app and building for bharat!